Customer Satisfaction Report 

Credit Union  Sector 

In its second annual presentation, the Credit Union sector is measured with hundreds of customers surveys that capture their most recent experiences with the checking, savings, or loan services offered by their preferred Credit Union. The customer survey data serve as inputs to CSIPR proprietary pantented model, which embeds customer satisfaction within a series of cause-and-effect relationships.

The Index is constructed  by  multi-variable aggregates each creating a latent variable composed of several questions  that are weighted in the model. The questionnaire measure what affects satisfaction  as well as the effects of satisfaction. The scores are reported on a 0 to 100 value scale. The standard model methodology quantifies the strength of each variable relationship on the left to those were the arrow points on the right. These arrows are defined as “impacts.” The model is self-weighting to use the full advantage of scientific rigor to explain customer satisfaction CSIPR on customer loyalty and therefore retention. An examination of the latente variables and impacts directions , users can determine what drivers of satisfaction , if improved,  effects most on customer loyalty.

For credit unions, the CSIPR captures member opinions about fundamental sections of their experience. This model has proven to exceed traditional member feedback analysis and simple member satisfaction metrics. The cause-and-effect framework shows the impact of  individual sections of the customers experience to learn how to increase satisfaction with the correct section to positively impact your business’s bottom line accurately and effectively. 


Some of the sections covered are: 


  • Variety of financial services offered 
  • Customizing accounts
  • Interest rate competitiveness
  • Branch or location operating hours 
  • Ease or difficulty of account information comprehension 
  • Ease or difficulty of ATM  location 
  • Staff courtesy
  • Financial transaction speed
  • Website
  • ​Mobile Apps availability

​​Quality & Satisfaction Research Institute

 Driving  Product & Service Excellence 

Press Release